Branding

Client: Papa Murphy’s

Project: Mini Murph merchandising kit which included logo design, character illustration, package design, and graphic design

Details: PM wanted to test a DIY pizza kit for kids using the standard cellophane packaging, synonymous with their pizzas. These kits were an instant hit so corporate came back and said they wanted packaging and a character. What followed was a national marketing kit which included window posters, menu boards, temporary tattoos, an adult-sized Murph costume and a display case that sold tableware add-ons.  

PM_MiniMurphBoxPM_MiniMurphPartyAccessoriesPM_MiniMurphKidPM_MiniMurphPosterPM_MiniMurphLogo

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