Oregon Zoo Foundation

Project scope: Develop a marketing kit for an annual fundraiser that included well over 100 pieces of marketing and signage materials 

Zoolala is an annual fundraiser and after years of reusing the same art they brought me onboard to help refresh the look of it. The materials of the past used animal illustration so the natural progression was to incorporate beautiful photography of the more well known zoo inhabitants. The women leading the initiative pushed for a bold color palette and I think pairing those with black and white photography makes for a punchy yet classy look.  


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